Private label continues to grow in the U.S. and we understand the unique challenges associated with rolling out a private label program. As with brand management, ensuring the right products are brought to the right retailer at the right price is of paramount importance.
PRIVATE LABEL SOLUTIONS
Adding color to the white label
Private Label Solutions
Private label and national brands have long been locked in a fight for consumer market share. With the recent economic downturn, this struggle has only intensified. Private label growth continues to outpace growth the industry average, but each category has its own unique set of precepts. Private label has typically seen opportunity in offering value, but this dynamic has changed as private label has evolved to include new innovations in product and packaging. Retailers have jumped on this expanded value offering launching multiple tiers of private label including premium and natural/organic ranges.
Due to the growth in private label, retailers are looking for partners who have done their homework and can provide solutions that meet their unique set of needs. Private label is no longer as simple as providing a cheap product in cheap packaging. The market has evolved with a new focus on providing products with differentiated value propositions that give consumers additional options with distinct features, benefits, and price points.
We work with our partners to help them understand the nuances of each category and retail channel to develop an assortment which is market ready. If revisions are necessary, we coordinate with all parties to make sure projects are completed quickly and to the satisfaction of both parties.